BONUS: The Podcast Show London 2024

Gareth: 00:00:00

Hi, Gareth here.

2

: 00:00:01

I'm the producer of podcasting people.

3

: 00:00:02

And I know I don't usually appear

on the show, but this week I've been

4

: 00:00:06

at the podcast show London 2024.

5

: 00:00:10

Uh, chatting with show creators,

speakers and exhibitors.

6

: 00:00:13

And I managed to get a few

soundbites on my way around the show.

7

: 00:00:16

So I thought.

8

: 00:00:17

I gathered them together for a

special bonus episode, to give

9

: 00:00:20

you a feel of what it was like to

be there from both an independent

10

: 00:00:23

creator and company point of view.

11

: 00:00:25

And to hear from a few of

the exhibitors as well.

12

: 00:00:27

So let's get into it.

13

: 00:00:28

Oh, if you want more bonus content around

being an independent creator, including

14

: 00:00:33

behind the scenes of podcast producers.

15

: 00:00:36

Reviews of stuff, including the

podcast show of course, uh, just

16

: 00:00:40

head to podcastingpeople.community

and sign up for the emails.

17

: 00:00:44

There's a free tier and a paid tier

18

: 00:00:46

so you're welcome either way.

19

: 00:00:48

Uh, right.

20

: 00:00:49

Let's hear from some visitors

to the podcast show London: 2024

21

: 00:00:56

Andy Marshall: Hi

Gareth, nice to meet you.

22

: 00:00:57

I'm Andy.

23

: 00:00:58

Um, I'm the CEO of Our Media.

24

: 00:01:02

It's a media business based in Bristol

and we're here today really to find

25

: 00:01:06

out a little bit more about podcast,

network, meet people like yourself Gareth.

26

: 00:01:10

It's always nice to see friendly faces,

um, and see if we can push our own podcast

27

: 00:01:15

production to the next level, gaining

quite a bit of traction in some of our

28

: 00:01:19

specialist sectors, particularly science

and the outdoors, um, and it's really

29

: 00:01:23

useful to see what other people are doing

30

: 00:01:25

to help us grow as well.

31

: 00:01:26

So that's what we're doing here today.

32

: 00:01:27

And the name of your podcast?

33

: 00:01:29

The name of the podcast is called

Instant Genius, and it's a science

34

: 00:01:32

podcast, uh, produced by our media

and, um, BBC Science Focus brand.

35

: 00:01:37

Rachel Richards: Hi, my

name's Rachel Richards.

36

: 00:01:39

I have the Teenagers Untangled

podcast that is downloaded in

37

: 00:01:42

a hundred and sixty countries

38

: 00:01:44

and it's an award-winning podcast too.

39

: 00:01:47

Um, and I'm very much hoping

to get lots of tips here about.

40

: 00:01:51

I don't know, I think I'm at the stage

where I might like to try and monetise

41

: 00:01:55

it and I also want to get better

tips on how to, uh, publicise it.

42

: 00:02:00

And I'm not quite sure how

to do, um, a visual podcast.

43

: 00:02:05

Everything's audio at the moment.

44

: 00:02:07

I do the odd riverside recording

of guests, but I'd quite like

45

: 00:02:10

to be able to do double shots.

46

: 00:02:12

I'm an ex TV presenter, but I don't

know how to do that stuff myself.

47

: 00:02:15

So I'm looking for tips.

48

: 00:02:17

Vic Elizabeth Turnbull: Hi there, my

name's Victoria Elizabeth Turnbull.

49

: 00:02:20

And I'm the CEO and founder of MIC

Media, which is a profit for purpose,

50

: 00:02:25

podcast production and trading agency.

51

: 00:02:27

Lots of P's there, lots of plosives,

but you've got a nice muff on.

52

: 00:02:31

So I think that I'll shield my P's.

53

: 00:02:33

Um, I'm also the founder and co runner

of MIC's podcast club, which is an

54

: 00:02:37

international community for podcasters.

55

: 00:02:40

And why am I here today?

56

: 00:02:42

I wasn't going to come.

57

: 00:02:45

And then I got a FOMO

and I was like, let's go.

58

: 00:02:47

Let's speak to loads of people.

59

: 00:02:49

Let's make connections.

60

: 00:02:51

And let's bother loads of

people that got stalls.

61

: 00:02:54

That's why I'm here.

62

: 00:02:55

I'm not really here to learn anything.

63

: 00:02:56

I'm here to bother people.

64

: 00:02:59

Steph Fuccio: Hey, this is Steph

Fuccio from Coffeelike Media.

65

: 00:03:02

I am in London at the podcast show to

do a few things, one of which is to get

66

: 00:03:06

off of a screen and to meet people in

person, both the people that I've met on

67

: 00:03:11

screen in the past seven years, as well

as to meet new people first in person.

68

: 00:03:17

I also want to learn a little bit

about where the industry is going.

69

: 00:03:19

But the primary, primary

thing is to meet people.

70

: 00:03:23

Oh, and to pressure them to do

newsletters and static image YouTube

71

: 00:03:27

videos and all that kind of stuff

that produces engagement spaces for

72

: 00:03:31

their projects, for their podcasts.

73

: 00:03:34

Mostly just to meet people

off screen like you, Gareth.

74

: 00:03:38

Kim Kerton: Hello, nice to meet you.

75

: 00:03:39

My name is Kim Kerton.

76

: 00:03:40

I've got two businesses in podcasting.

77

: 00:03:42

My first is my own show called Unemployed

and Afraid, which is on a mission to help

78

: 00:03:46

a hundred thousand business owners start

and stay in business, primarily stay in

79

: 00:03:50

business by having real conversations

about the personal growth we have to

80

: 00:03:53

experience along the way and all of

the micro steps that are so important.

81

: 00:03:57

So that is my show.

82

: 00:03:58

And I'm also a consultant and an advisor

to brands looking to start their own

83

: 00:04:03

show, so their owned original or also

create a network of shows, which is a

84

: 00:04:07

fantastic opportunity for brands as well.

85

: 00:04:09

So the name of my business

is Good Side of the Ben.

86

: 00:04:12

Gareth: Do you have a tip

for independent creators?

87

: 00:04:15

Kim Curtin: Absolutely.

88

: 00:04:16

I have so many tips.

89

: 00:04:17

So it's always hard to pick which

one and I think it's so important

90

: 00:04:20

to place any tip into context, which

is an inadvertent tip and not the

91

: 00:04:24

one I was going to leave you with.

92

: 00:04:25

It's to hold in the same

importance the desire to create

93

: 00:04:31

a show that you want to create.

94

: 00:04:32

with the cultural insights of

those who might be listening

95

: 00:04:36

to it, your ideal audience.

96

: 00:04:38

So how do you create something

that matches the tone or the need

97

: 00:04:42

that's a little bit more outside

of yourself, so that you can create

98

: 00:04:45

that purpose and value and longevity,

which is so important in this game.

99

: 00:04:49

Ellie Ajao: Hi, I'm

100

: 00:04:50

Elia Jayo and I work with the BBC and

I am the co founder of Debut Podcasts.

101

: 00:04:55

Speaker 7: We are a podcast production

company specialising in classical

102

: 00:04:58

music podcast formats, especially for

younger musicians, hoping to inform and

103

: 00:05:04

inspire a whole generation of musicians

who have no access to music education.

104

: 00:05:09

As a new little indie, we are hoping

to learn so much because podcasting

105

: 00:05:13

has really, really taken off and just

being in this room full of stalls

106

: 00:05:17

and full of people who are experts,

we want to get some of that help

107

: 00:05:22

and information and learn as much

as we can in this big, big room.

108

: 00:05:26

Kirsten McKenzie: Hi everyone.

109

: 00:05:26

Um, my name is Kirsten Mackenzie.

110

: 00:05:28

Um, I'm from Glasgow and I have a

podcast called Scotland's Women.

111

: 00:05:33

It's about women telling their own

stories because every woman has

112

: 00:05:37

a story to tell and how we should

be real influencers in our life.

113

: 00:05:42

And this couple of days here at

the podcast show, I'm hoping to

114

: 00:05:48

build a network and meet new

people because podcasting

115

: 00:05:51

can be quite a lonely place.

116

: 00:05:53

So it's nice to, it's

nice to meet Gareth today.

117

: 00:05:56

How are you doing Gareth?

118

: 00:05:57

Speaker 6: Oh, nicely turned around there.

119

: 00:06:00

Kirsten McKenzie: Reverse psychology.

120

: 00:06:01

Yeah,

121

: 00:06:02

Speaker 6: yeah, yeah.

122

: 00:06:03

I'm doing very well.

123

: 00:06:04

Uh, speaking to lots of really nice

independent creators like yourself.

124

: 00:06:09

Um, I'm speaking to I'm the

125

: 00:06:10

Kirsten McKenzie: best one.

126

: 00:06:11

Oh,

127

: 00:06:11

Gareth: by far, by far.

128

: 00:06:13

Editor: Editors side note.

129

: 00:06:14

I had to say that you're all my favorite.

130

: 00:06:17

Anyway, back to it.

131

: 00:06:18

I'll be going around

132

: 00:06:19

the stalls in a little while as

well and see what they have to say.

133

: 00:06:22

And they'll be offering tips for the

likes of us, independent creators.

134

: 00:06:26

Yeah.

135

: 00:06:27

We'll see how that goes.

136

: 00:06:28

Thanks

137

: 00:06:30

Kirsten McKenzie: for having me.

138

: 00:06:31

Cheers, Gareth.

139

: 00:06:31

Oliver Moore: Thank you.

140

: 00:06:32

Hi, my name's Oliver and

I'm from Warble Audio.

141

: 00:06:35

I'm here at the podcast show this

year to connect with others and

142

: 00:06:39

meet like minded individuals and

just talk about everything audio.

143

: 00:06:43

Uh, if it's a podcast, if

it's an audio drama, whatever.

144

: 00:06:46

I'm here to talk about it.

145

: 00:06:48

And just Yeah, meet new people

and maybe also like look at

146

: 00:06:51

the new technology as well.

147

: 00:06:53

Like there's a fantastic flat

pack sound booth over there

148

: 00:06:55

that I really kind of want.

149

: 00:06:57

If it was in my budget,

I totally have that.

150

: 00:07:00

Tim Steemson: Hi, I'm Tim Steemson.

151

: 00:07:01

I'm a composer and sound designer.

152

: 00:07:03

I guess I'm hoping to just kind of be a

big sponge and just sort of soak in like

153

: 00:07:08

as much as I can in terms of like learning

a bit more about um, Stuff like, I don't

154

: 00:07:13

know, Dolby Atmos and stuff, which I have

no idea about, which looks very cool.

155

: 00:07:16

And I'm just meeting a load of people who

are also doing podcast things, really.

156

: 00:07:21

Ruth Barnes: My name is Ruth Barnes.

157

: 00:07:22

I'm the founder of an independent

production company called Chalk Blade.

158

: 00:07:26

And I am at the podcast show to

meet lots of brilliant people.

159

: 00:07:30

For the first time, I think,

since its inception, it feels

160

: 00:07:33

truly international this year.

161

: 00:07:35

I'm meeting a lot of Australians.

162

: 00:07:36

I met a guy from Finland.

163

: 00:07:37

I met a lovely German woman.

164

: 00:07:39

It feels like people are actually

coming from around the world.

165

: 00:07:42

All the Americans are here.

166

: 00:07:44

Finally, they've come to the

podcast show, so it feels like

167

: 00:07:46

it's really on the map this year.

168

: 00:07:48

So, uh, I'm enjoying the sense of

the podcast industry being more than

169

: 00:07:53

just the Americans know how to do

it, and we're all following suit.

170

: 00:07:56

Giles Gear: Hello, it's Giles

here from The Telegraph.

171

: 00:07:58

I'm head of podcasts,

entertainment, lifestyle, and Sport.

172

: 00:08:01

It's here, uh, with a few meetings lined

up back to back from about one o'clock,

173

: 00:08:06

hoping to speak to far more important

people about far more important things.

174

: 00:08:09

And also I've got my festival director

hat on for the Cheerful Earful podcast

175

: 00:08:13

festival where we're looking to soak

up some comedy and entertainment

176

: 00:08:16

podcasts, particularly from independent

creators, uh, for the third festival,

177

: 00:08:21

which is taking place this October.

178

: 00:08:23

If you're interested in

performing or signing up, it's

179

: 00:08:25

completely open applications.

180

: 00:08:27

You can sign up at cheerfulearful.

181

: 00:08:28

co.

182

: 00:08:29

uk slash perform.

183

: 00:08:31

Sam Sethi: Hello, hi, it's Sam

Sethi here, CEO of TrueFans.

184

: 00:08:34

I'm here at the London podcast

show, looking around at all the

185

: 00:08:37

exciting, uh, events and booths.

186

: 00:08:40

Now, TrueFans, what is it?

187

: 00:08:42

It's a new podcasting 2.

188

: 00:08:44

0 app.

189

: 00:08:44

What the hell does that mean?

190

: 00:08:47

Well, it's really taking RSS,

the old thing we love, 20 years

191

: 00:08:51

old, and we've extended it with

new features and functions.

192

: 00:08:54

And TrueFans enables those

functions to be used.

193

: 00:08:57

So, let's give you a good example.

194

: 00:09:00

Uh, you may have seen on Apple

Podcasts a picture of a celebrity.

195

: 00:09:04

Maybe you've thought, well, how can

I put my face onto Apple Podcasts?

196

: 00:09:07

Well, unfortunately you can't,

because Apple won't let you,

197

: 00:09:10

unless you're super famous too.

198

: 00:09:12

But there is a new thing called the

person tag, which is a feature that

199

: 00:09:16

you can use and you can upload your

photo, put your name in and suddenly

200

: 00:09:20

everyone who looks at your podcast will

now know what you look like as well.

201

: 00:09:25

So there are a lot of features and

functions in TrueFans like that, that

202

: 00:09:29

extend or enhance the discoverability

of your podcast or the interactivity.

203

: 00:09:35

Uh, and that's what we really want.

204

: 00:09:36

Don't we want more people to

find our podcast, listen to our

205

: 00:09:39

podcast and give us feedback.

206

: 00:09:41

we're not in an app store, we're a,

what's called a progressive web app.

207

: 00:09:45

So really, really simple.

208

: 00:09:46

Go to any browser, type out truefans.

209

: 00:09:49

fm, and you'll get prompted

to add it to your phone.

210

: 00:09:53

Um, which is a one click phone access.

211

: 00:09:55

Now you have an app on your phone, which

is TrueFans, and that's how you find us.

212

: 00:10:02

Gareth: So how about

the exhibitors as well?

213

: 00:10:05

I didn't get soundbites from everyone,

but certainly had lots of lovely chats.

214

: 00:10:09

It was interesting seeing the split

of user-focused companies against the

215

: 00:10:13

big B2B companies, which took up a lot

of room on the floor, to be honest.

216

: 00:10:18

But more about that in my review

of the show coming soon to the paid

217

: 00:10:22

tier of podcasting people.community.

218

: 00:10:25

link is in the show notes.

219

: 00:10:27

Uh, so let's hear from

a few of the exhibitors.

220

: 00:10:31

Toby West: Hi there, I'm one of the co

founders of Podlife Events, Toby West.

221

: 00:10:35

We run an events company built

exclusively for live podcast events.

222

: 00:10:39

We're here to talk to as many

podcasters as possible and looking

223

: 00:10:41

to partner with some festivals

and also production companies.

224

: 00:10:45

Gareth: Fantastic, how

are you finding it so far?

225

: 00:10:47

Toby West: Really good, really good.

226

: 00:10:49

We've spoken to a lot of podcasters,

looking to do events and we've just

227

: 00:10:52

been discussing the benefits we believe

that events bring through monetization,

228

: 00:10:57

building your community and kind of that

engaging content you get from an event.

229

: 00:11:02

Sam: Hi, so I'm Sam and I work for

the BBC as a digital producer, which

230

: 00:11:06

means I kind of repurpose content to

put online and promote the podcasts.

231

: 00:11:12

And, um, I'm hoping to get from the

show a better understanding of How

232

: 00:11:16

people are approaching news this

year, um, particularly political

233

: 00:11:20

news around the elections and how

they're going to be marketing that.

234

: 00:11:24

It's a big year for the

country and it's going to be an

235

: 00:11:26

interesting to see how it all goes.

236

: 00:11:27

So, yeah.

237

: 00:11:29

Editor: Question.

238

: 00:11:30

Do you have any tips about

how independent podcasters can

239

: 00:11:33

approach their social media?

240

: 00:11:34

Sam: Yes, I'd say make sure you're

putting quality out over quantity.

241

: 00:11:39

Uh, people want Content that they

can resonate with and is actually

242

: 00:11:43

well produced and looks good.

243

: 00:11:45

So using a scattergun approach

doesn't necessarily work.

244

: 00:11:48

I think if you put, your passion into

it and your expertise into it and just

245

: 00:11:52

get that point across succinctly, under

30 seconds if possible, I think actually

246

: 00:11:57

that's the way to approach social media.

247

: 00:11:59

Liam Burke: Hello, my name is Liam.

248

: 00:12:00

I'm from, um, broadcast radio.

249

: 00:12:03

Uh, we've been supplying radio

stations for 27 years, but we're

250

: 00:12:06

here at a podcast show today, uh,

to, to work with podcasters about

251

: 00:12:11

creating their own radio stations.

252

: 00:12:13

basically the idea is that people

could create a radio station

253

: 00:12:16

to keep people on their brands,

discover new content and to aid

254

: 00:12:21

would be to have your own mobile

app because people can then

255

: 00:12:25

take you with you wherever.

256

: 00:12:27

And if you're running 24 7 then they can

listen to you in the car, they can listen

257

: 00:12:30

to you at home, they can listen to you

when they're on the treadmill or wherever.

258

: 00:12:35

Jeremie Mani: Hi everyone, my name

is jeremie, I'm a French citizen.

259

: 00:12:38

I live in Montreal and the co founder

of, uh, this initiative, a non for profit

260

: 00:12:42

initiative that we call Podcasthon.

261

: 00:12:44

And the basic idea there is to convince

as many podcasters, maybe just like

262

: 00:12:49

you, to, uh, dedicate one episode for a

charity of their choice and to release

263

: 00:12:54

this episode altogether in a coordinated

way in March to create a mass effect.

264

: 00:13:00

So last March we had 400

podcasters, to be frank with you,

265

: 00:13:05

mainly in the French speaking

countries, but we are extending it.

266

: 00:13:08

To any other languages and countries.

267

: 00:13:10

So 400 podcasters will release an episode

with a charity and that was really great

268

: 00:13:16

for all the charities We desperately

need to bring awareness on what they

269

: 00:13:20

are doing and to better connect with

your audience Because podcasts and we

270

: 00:13:24

believe strongly into that podcasts are

the best media to convey emotions And

271

: 00:13:29

those charities they need emotions to

better connect with their future donators

272

: 00:13:32

Future volunteers and anyone else eager

to be interested in what they're doing.

273

: 00:13:37

Nick Williams: Hello, I'm Nick Williams.

274

: 00:13:39

I work for Black Cat Music

and we are the UK distributor

275

: 00:13:42

for the Studio Bricks booths.

276

: 00:13:45

Edits a side note.

277

: 00:13:46

Nick is actually speaking to me.

278

: 00:13:47

Inside one of his boots.

279

: 00:13:49

Nick Williams: Uh, we make

booths that, um, basically come

280

: 00:13:52

in kit form, uh, Uh, they click

together using a patented system.

281

: 00:13:56

So no gluing, screwing or sealant

so they can be moved or, um,

282

: 00:14:01

you can use them in a temporary

situation like this at an exhibition.

283

: 00:14:05

Um, or if you want to move location

or within your building easily done.

284

: 00:14:10

Um, so we make our booths by basically

two or three very, Thick walls with

285

: 00:14:15

acoustic insulation in them that is

what causes the noise reduction because

286

: 00:14:19

noise reduction is dependent on mass

and then we have, um, acoustic treatment

287

: 00:14:26

inside the booths that's actually

made from recycled plastic bottles.

288

: 00:14:29

It's made from PET.

289

: 00:14:31

Uh, we make it ourselves.

290

: 00:14:32

It's a proprietary system and that's what

gives us the, the dry reverb sponse inside

291

: 00:14:37

this room that we're talking in right now.

292

: 00:14:41

We do booths from about 1.

293

: 00:14:43

5 by 1 meters, which,

uh, is, for, uh, use.

294

: 00:14:48

And then we go up to, uh, nine meters by

five meters, uh, that were principally

295

: 00:14:53

made for, for music production and

TV studios and whatever you need a

296

: 00:14:58

big space for.

297

: 00:14:59

We have standard options like

things like standard heights,

298

: 00:15:03

but it's completely customizable.

299

: 00:15:05

So we can do wider doors, different types

of doors, wheelchair access, additional

300

: 00:15:10

windows, air conditioning interfaces.

301

: 00:15:15

Yeah.

302

: 00:15:15

The, the, the product is

pretty much customizable.

303

: 00:15:18

For whatever you need it to be.

304

: 00:15:20

Um, and they, like I said, they're

made in Barcelona and they arrive,

305

: 00:15:23

arrive in a big crate and you can,

you can assemble them yourself.

306

: 00:15:30

Gareth: There we have it.

307

: 00:15:31

I hope that's given you a sense of what

it was like on the floor of the podcast.

308

: 00:15:34

Show London 2024.

309

: 00:15:37

Thanks to everyone who contributed

it's really appreciated.

310

: 00:15:40

Your links are in the show notes now.

311

: 00:15:42

So you can find them in whatever

app you're using back to

312

: 00:15:45

normal with the next episode.

313

: 00:15:47

So have a brilliant day, whatever you're

doing and keep going, keep creating.

314

: 00:15:51

You're doing great.

315

: 00:15:52

Bye for now.