Episode 3

full
Published on:

18th Oct 2023

Shreya Sharma gives a tip about podcast marketing

Tips & advice from podcast industry figures.

Guest: Shreya Sharma

Job title: Marketing & PR specialist

Company: Tink Media

In this episode, Shreya gives a tip about podcast marketing.

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

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Transcript
Speaker:

.

Shreya: Hi, my name is Shreya Sharma, and I am a marketing and PR specialist in

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podcasting, specifically for Tink Media.

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And today I'm going to give you

a tip about podcast marketing.

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I actually got into podcasting

by listening to podcasts.

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I started working with someone who loves

podcasts, and we were actually working

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on a lot of different projects together.

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And then, um, cause I'm a freelancer.

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And at the time, I just brought

up that, oh, I love podcasts!

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And they said, well, do you want

to come and work with me on this

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specific podcasting project?

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And then the next thing I knew, I

was writing for Inside Podcasting,

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which was an absolute dream come

true, and that just opened a whole

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array of opportunities, really.

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And the way that I got into Tink, and I

love telling this story, is that I wrote

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Lauren Fissel, the CEO of the company,

a love letter describing to her why I

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love her and why I love the work that

she does and Tink does and, you know,

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making a case of why she should hire me.

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The one thing that I love about

podcasting is how safe and intimate it

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feels when it disconnects you from any

other activity that you would be doing.

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In that way, I would compare it to reading

because it really feels like holding you

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in a safe space where only that space

exists when you're engaging with it.

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And this is coming from me

specifically because I listen

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to a lot of fiction podcasts.

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So that does really feel like

escaping to a different space, being

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in a different world completely.

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And I think that that's the power of

audio, is that it can do that in a way

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that's intimate, but also not intrusive.

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Because you're allowing it to

enter your Anthropocene, basically.

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So, my big tip is...

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Listen to podcasts yourself.

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One thing that always comes up is people

want to market their shows but don't

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know what even the market is like.

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So, listening to podcasts, even if

it's not in the same genre as yours

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or the genre you want to be in, but

just to get an idea of what's out

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there and get in the spirit of things.

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Listen to podcasts yourself.

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Also, why wouldn't you want to?

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Podcasts are amazing.

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You can find me@meetreya.com.

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That's M E E T S H R E Y a.com

or LinkedIn, and you can see all

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of my links in the show notes.

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Thanks for listening to podcasting people.

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Oliver Moore £3
Keep up the brilliant work Gareth! This is exactly the kind of show the podcasting industry needs!
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About the Podcast

Podcasting People
Tips & advice from podcast industry figures.
Welcome to Podcasting People, a bite-sized podcast featuring amazing people working in the podcast industry. Guests describe how they got into podcasting and what they love about it, before giving advice and a tip for fellow podcasting people.
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About your host

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Gareth Davies

Composer of music, producer of podcasts. Latest series: Toad & Friends (Warner Bros. Discovery). Gareth is also the creator of The Music Room, a community and content resource for composers, songwriters and musicians, and the Podcasting People community.