Katie Lyons gives a tip about how to get the best talent on your podcast

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Hi, I'm Katie Lyons, and I'm a talent booker for podcasts

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and television and today I'm going

to give you a tip about how to get

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the best talent on your podcast

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So, I am a talent booker for podcasts and

television, and I work with all different

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genres types of podcasts, including Plot

Twist podcast for Sky, which is booking

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lots of Hollywood stars, Jack Whitehall's

podcast, the comedian, and John Bishop's

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podcast, Joe Marla, the rugby player's

podcast, and, um, Trini Woodall's podcast.

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Also, I've just taken on a really big

podcast and the Shxts'n'Gig s podcast,

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Saving Grace podcast, and many, many more.

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It's great to work in all different

genres and keep on top of my game.

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I got into podcasting,

it was during COVID.

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My background's in television and I

worked at the BBC, for around 15 years.

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And then in COVID, obviously everything

started drying up and I was listening

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to a few podcasts and at that time they

were just getting more and more popular.

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So I thought, oh, there's a niche

here, booking talent for podcasts.

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So I started hammering LinkedIn,

just adding anyone and everyone

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who had a podcast in their job

title and emailing to see if they

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needed help with guest booking.

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And slowly, but surely, I built

up a client base just through that.

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So yeah, has been an absolute.

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amazing saviour for me.

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One thing I love about podcasts, compared

to television production, I love how

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much simpler all the setup is than TV.

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When you're recording a podcast, you've

only got really two options for location.

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You've either got a studio,

or a remote recording.

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So you can be in your kitchen.

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So I would say that's a lot

easier for me and the producers.

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Um, also with regards to

booking, it's a lot easier to get

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those guests who are far away.

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For example, the guests who are

in the USA or in Australia because

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now you can speak to them remotely

and still get a great podcast.

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My big tip for talent booking...

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well, I don't want to give away

all my secrets, but my big tip

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would be you need a talent booker.

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No, I'm only joking.

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If you're booking the guest yourself,

I'd go and have a search on Google,

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see who's got a new book coming out,

who's got a new show coming out, who

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might have a new song coming out.

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And if you allow your talent to

talk a little about what they're

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promoting, it may be an easier sell

to get that guest that you want.

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This is also a good way to save money.

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As they'll come on the podcast for free,

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you can find me on LinkedIn, just

type in Katie Lyons, talent booker.

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And you can see some links to

some of the great podcasts that

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I'm working on at the moment.

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Thanks for listening to Podcasting People.